Why Is Angry Birds So Addictive
With nearly 300 million active users and more than one billion downloads.
Angry Birds is one of the most successful mobile games created so far.
What exactly makes Angry Birds so popular and so addictive?
Psychologists, user interface experts, and game designers have identified a few reasons.
We'll explore them in this virtual environment which is modeled after the same principles as the Angry Birds world.
First, Angry Birds is enticingly simple.
It doesn't take much time or effort to get the hang of it.
And develop what psychologists call a "schema".
A mental model of the game and all of it's rules.
You use your finger to pull a slingshot and fling one animal — in this case me, at another less likeable animal's fortresses until they crumble.
And that's pretty much it.
translation
sentence:
拥有近3亿活跃用户和超过10亿的下载量。
《愤怒的小鸟》是迄今为止最成功的手机游戏之一。
究竟是什么让《愤怒的小鸟》如此受欢迎，如此让人上瘾?
心理学家、用户界面专家和游戏设计师发现了一些原因。
我们将在与《愤怒的小鸟》世界相同的虚拟环境中探索它们。
首先，《愤怒的小鸟》非常简单。
不需要花太多时间和精力就能掌握窍门。
形成心理学家所说的“图式”。
游戏和所有规则的心智模型。
你用手指拉起弹弓，把一只动物——在这种情况下是我——扔向另一只不太讨人喜欢的动物的堡垒，直到它们倒塌。
差不多就是这样。
phrase:
get the hang of -> 得知……的窍门；熟悉某物的用法；理解某事，摸清概况；鉴赏
mental model -> 心智模式；心智模型；心理模型
pretty much -> 差不几乎；差不多；基本上
In Angry Birds you later learn that the pigs were stealing the birds' eggs.
Second, the game obeys the laws of physics, most of the time.
Our brains evolve to recognize cause and effect.
As children we learn to expect that our actions have predictable consequences.
If you pull lightly on the slingshot, the projectile won't go very far.
Greater force equals greater distance, but the angle at which you pull matters too.
The slingshot in Angry Birds works in exactly the same way.
The game even traces the arcs of birds flying through the air, helping you improve your slingshot skills.
Similarly, the different structural materials in the game— wood, glass, stone — splinter, shatter and crumble in realistic ways.
Angry Birds also keeps us hooked with instant gratification and easy access to new challenges.
Buildings topple within seconds of releasing the slingshot, and as soon as we finish one level there's another one available to us without delay.
And when you finish the entire game, there will probably soon be a new version for you to download.
translation
sentence:
在《愤怒的小鸟》中，你后来知道猪在偷鸟蛋。
其次，游戏在大多数情况下都遵循物理定律。
我们的大脑进化到能够识别因果关系。
作为孩子，我们学会期望我们的行为有可预测的后果。
如果你轻轻拉弹弓，弹丸不会飞很远。
更大的力等于更大的距离，但你拉的角度也很重要。
《愤怒的小鸟》中的弹弓也是如此。
游戏甚至可以追踪鸟类在空中飞行的弧线，帮助你提高弹弓技能。
同样，游戏中不同的结构材料——木头、玻璃、石头——以逼真的方式分裂、破碎。
《愤怒的小鸟》还让我们沉迷于即时的满足感和轻松的新挑战。
在释放弹弓的几秒钟内，建筑就会倒塌，一旦我们完成一个关卡，就会立即出现另一个关卡。
当你完成整个游戏时，可能很快就会有一个新版本供你下载。
phrase:
most of the time -> 大多数时候
cause and effect -> 因果关系
the same way -> 以同样的方式：以相同的方法或途径。
realistic ways -> 现实的方式
instant gratification -> 即时满足
without delay -> 无拖延：立即，马上。
words json
[
{
"name": "addictive",
"trans": [
"adj. 使人成瘾的；使欲罢不能的，使人入迷的；（人）容易沉迷的"
],
"usphone": "'əˈdɪktɪv'",
"ukphone": "'əˈdɪktɪv'"
},
{
"name": "psychologist",
"trans": [
"n. 心理学家"
],
"usphone": "'saɪˈkɑːlədʒɪst'",
"ukphone": "'saɪˈkɒlədʒɪst'"
},
{
"name": "identified",
"trans": [
"adj. 被识别的；经鉴定的；被认同的",
"v. 鉴定；辨认（**** 的过去式和过去分词）"
],
"usphone": "'aɪˈdentɪfaɪd'",
"ukphone": "'aɪˈdentɪfaɪd'"
},
{
"name": "modeled",
"trans": [
"v. 模仿（*** 的过去分词形式）；模式化；被效仿"
],
"usphone": "''mɔdld'",
"ukphone": "''mɔdld'"
},
{
"name": "principles",
"trans": [
"n. 道德原则，行为准则，规范；原则，原理，法则；观念，信条；起源，本原（**** 的复数）",
"v. 向......灌输原则（*** 的第三人称单数）"
],
"usphone": "'ˈprɪnsəp(ə)lz'",
"ukphone": "'ˈprɪnsəp(ə)lz'"
},
{
"name": "enticingly",
"trans": [
"adv. 诱人地；迷人地"
],
"usphone": "'ɪnˈtaɪsɪŋli'",
"ukphone": "'ɪnˈtaɪsɪŋli'"
},
{
"name": "schema",
"trans": [
"n. （计划或理论的）纲要，图解；（逻）（三段论法的）格；（康德哲学的）先验图式"
],
"usphone": "'ˈskiːmə'",
"ukphone": "'ˈskiːmə'"
},
{
"name": "slingshot",
"trans": [
"n. 弹弓"
],
"usphone": "'ˈslɪŋʃɑːt'",
"ukphone": "'ˈslɪŋʃɒt'"
},
{
"name": "fling",
"trans": [
"v. 扔，掷；猛动（身体部位）；粗暴地（向某人）说",
"n. 短暂的风流韵事；一阵尽情的欢乐"
],
"usphone": "'flɪŋ'",
"ukphone": "'flɪŋ'"
},
{
"name": "fortress",
"trans": [
"n. 堡垒；要塞",
"vt. 筑要塞；以要塞防守"
],
"usphone": "'ˈfɔːrtrəs'",
"ukphone": "'ˈfɔːtrəs'"
},
{
"name": "crumble",
"trans": [
"v. 崩裂，坍塌；（使）粉碎，（使）成碎屑；瓦解，崩溃；不再抵抗，无力应付",
"n. <英>酥皮水果甜点心； <美>碎屑；<英>（经烹调用作水果浇头的）脂质面包屑"
],
"usphone": "'ˈkrʌmb(ə)l'",
"ukphone": "'ˈkrʌmb(ə)l'"
},
{
"name": "evolve",
"trans": [
"v. 进化，演化；逐步发展，逐渐演变"
],
"usphone": "'ɪˈvɑːlv'",
"ukphone": "'ɪˈvɒlv'"
},
{
"name": "lightly",
"trans": [
"adv. 轻轻地；轻松地；容易地；不费力地"
],
"usphone": "'ˈlaɪtli'",
"ukphone": "'ˈlaɪtli'"
},
{
"name": "projectile",
"trans": [
"n. 炮弹；抛射体；自动推进武器",
"adj. 可抛射物体的；供抛射用的；（触角等）能伸出的"
],
"usphone": "'prəˈdʒekt(ə)l'",
"ukphone": "'prəˈdʒektaɪl'"
},
{
"name": "matter",
"trans": [
"v. 重要；出脓",
"n. 事情；物质；情况；物体"
],
"usphone": "'ˈmætər'",
"ukphone": "'ˈmætə(r)'"
},
{
"name": "traces",
"trans": [
"n. [法]痕迹；遗迹（trace 的复数）",
"v. [审计]追溯；[计][电子]跟踪；摹写（*** 的三单形式）"
],
"usphone": "'ˈtreɪsɪz'",
"ukphone": "'ˈtreɪsɪs'"
},
{
"name": "arc",
"trans": [
"n. 弧形，弧线；弧光，电弧；情节（或主题）的发展；反三角函数",
"v. 做弧形运动；形成电弧",
"adj. （三角函数和双曲函数）反的"
],
"usphone": "'ɑːrk'",
"ukphone": "'ɑːk'"
},
{
"name": "splinter",
"trans": [
"n. 碎片；微小的东西；极瘦的人",
"vi. 分裂；裂成碎片",
"vt. 使分裂；使裂成碎片"
],
"usphone": "'ˈsplɪntər'",
"ukphone": "'ˈsplɪntə(r)'"
},
{
"name": "shatter",
"trans": [
"v. （使）破碎，碎裂；破坏，摧毁（抽象物）；使极为惊愕难过，给予极大打击",
"n. 碎片；受到极大打击的状态"
],
"usphone": "'ˈʃætər'",
"ukphone": "'ˈʃætə(r)'"
},
{
"name": "crumble",
"trans": [
"v. 崩裂，坍塌；（使）粉碎，（使）成碎屑；瓦解，崩溃；不再抵抗，无力应付",
"n. <英>酥皮水果甜点心； <美>碎屑；<英>（经烹调用作水果浇头的）脂质面包屑"
],
"usphone": "'ˈkrʌmb(ə)l'",
"ukphone": "'ˈkrʌmb(ə)l'"
},
{
"name": "hooked",
"trans": [
"adj. 钩状的；吸毒成瘾的；入迷的",
"v. 用钩固定；捉住（**** 的过去分词）"
],
"usphone": "'hʊkt'",
"ukphone": "'hʊkt'"
},
{
"name": "gratification",
"trans": [
"n. 满足，令人喜悦的事物"
],
"usphone": "'ˌɡrætɪfɪˈkeɪʃ(ə)n'",
"ukphone": "'ˌɡrætɪfɪˈkeɪʃ(ə)n'"
},
{
"name": "topple",
"trans": [
"v. （使）不稳而倒下，（使）倒塌；推翻（首领），颠覆（政权）；<美>战胜，打败"
],
"usphone": "'ˈtɑːp(ə)l'",
"ukphone": "'ˈtɒp(ə)l'"
},
{
"name": "probably",
"trans": [
"adv. 大概，或许"
],
"usphone": "'ˈprɑːbəbli'",
"ukphone": "'ˈprɒbəbli'"
}
]